Study: Sexy Profile Pictures On Social Media Work Against Women

Published 4:24 pm Wednesday, July 16, 2014

Oregon Public Broadcasting

When skimming Facebook, most posters seem to be on their very best behavior, but once in a while you see that profile picture that makes you stop, and not in a good way.

It turns out you’re not alone in judging social media acquaintances. A new study from Oregon State University found that young women who post revealing photos on social media are seen as less physically and socially attractive by their female peers. Women featured in sexy profile photos also come off as less competent, the study found.

Experiment administrator Elizabeth Daniels, an assistant professor of psychology, set up two fake Facebook profiles for one Amanda Johnson, a typical 20-year-old. She liked Lady Gaga, the Twilight book series and the film The Notebook.

The only difference between the accounts was Johnson’s profile picture. In one, she wore a low-cut red dress with a slit to mid-thigh, while in the other, she wore jeans, a T-shirt and a scarf.

Fifty-eight teenage girls and 60 young women were randomly assigned to one of the profiles. The Facebook page with the more conservative picture scored higher with both groups.

“There is so much pressure on teen girls and young women to portray themselves as sexy, but sharing those sexy photos online may have more negative consequences than positive,” Daniels wrote in a statement.

The study could be a cautionary tale to new grads out there.

A survey by Careerbuilder last year found that 37 percent of employers use social media to screen job candidates, which breaks down to about two in five companies searching your Facebook or Twitter feed. Of those surveyed, 34 percent of employers said they found content that caused them not to hire a candidate.

This story originally appeared on Oregon Public Broadcasting.

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