Thanks to the raging popularity of the social phenomenon ‘Barbenheimer,’ (moviegoers seeing ‘Barbie’ and ‘Oppenheimer’ in the same day) the summer movie theater experience came back in a big way this year. 

The winner of the pair was easily the Warner Bros. Discovery  (WBD) – Get Free Report hit ‘Barbie’, bringing in swarms of viewers clad in bright pink to celebrate the occasion.

A little over a month later, ‘Barbie’ fans are still forking over dollars to see Mattel’s  (MAT) – Get Free Report famous doll strut her pointed toes across the screen. The movie is on its way to becoming Warner Bros. Discovery’s highest-grossing movie of all time.

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Currently, the record is held by the final chapter in the 8-part ‘Harry Potter’ film series. And sure, Barbie had her own fan following long before Greta Gerwig’s box-office smash movie was born. But a first-chapter film competing for the studio’s highest-grossing spot would be impressive.

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Christopher Nolan’s historical drama ‘Oppenheimer’ is still going strong when it comes to theater attendance. After the weekend, the Universal  (CMCSA) – Get Free Report film is approaching the $800 million gross mark. Nolan reportedly traveled to China ahead of the film’s launch on August 30.

Consumers participating in the ‘Barbenheimer’ experience have given several businesses — and the general economy — a well-needed breath of life in the last month. AMC Theaters AMC saw the busiest box office weekend in four years, boosting its stock price by 28.7% on the following Monday.

Unfortunately, Warner Bros. Discovery stock price missed the Barbie party bus — its stock price hasn’t seen the same leg up.

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